Approach
Build once. Update on purpose.
A short brief, a map, a build, a launch, then a cadence.
Intake
Brand, deadline, first screen, what already exists.
Map
Pages with jobs only. If it has no job, it does not ship.
Build
Structure first, polish second.
Launch
Domain, contact, PayPal line, phone pass.
Cadence
Updates tied to productions and marketing beats.